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Your Landing Page is Leaking Conversions
Design your landing pages with a single goal in mind and execute.
Landing pages are intended to serve a single purpose. Whether it's selling a scarf or collecting subscriptions, there are only two options your visitors should be presented with: Complete the Goal and Exit (Inevitable) Continue reading...
Your Home Page is Not a Landing Page
Stop pointing ads to you home page. This is why you're failing at conversions.
You want to promote yourself. You decide to run ads. Your home page ends up serving as your landing page. Big no-no. Your home page is probably littered with distractions. You need highly specific landing pages in order to be successful. Continue reading...
How to Identify and Fix Floundering Google Ad Campaigns
Nobody likes burning cash: especially, on advertising.
You're dumping too much money into advertising for pitiful returns but what's the problem? Are your competitors doing the same or have they eliminated the issues you're stumbling over? Continue reading...